Home Teeth Whitening Brands Directory

Reviewers praise the mouthwash for mild flavour, reasonable pricing, and gentle formula with no burning sensation.

Packaging

14 Strips (7 Treatments)

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Hydrogen Peroxide (Not publicly disclosed)

Consumers appreciate the speed of these 1-hour strips for quick whitening touch-ups, finding them convenient and effective for rapid results. Conversely, many users report significant tooth and gum sensitivity due to the stronger formula, with some feeling the results were uneven or did not last.

Packaging

44 Strips (22 Treatments)

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Hydrogen Peroxide (6.5%)

Most users find these strips offer excellent value for money and provide noticeable whitening effects, often comparing them favorably to more expensive brands like Crest. However, a significant minority of customers experience issues with gum sensitivity, irritation, and the strips not adhering properly to the teeth.

Packaging

75ml tube

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Sodium Bicarbonate (Peroxide-free)

This product is well-received for its dual action, offering gum protection alongside whitening benefits. Users report healthier gums and teeth that feel cleaner and look brighter. The baking soda base is a key element in its perceived effectiveness.

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Sodium Bicarbonate (0%)

Reviewers report visible whitening results and appreciate the gentle formula, though coverage is limited.

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Sodium Bicarbonate

Reviewers report visible whitening results and appreciate the gentle formula, with strong ratings across multiple platforms.

Packaging

75ml tube

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Sodium Bicarbonate (Peroxide-free)

Consumers frequently praise this toothpaste for effectively removing stains and providing a noticeable whitening effect without causing sensitivity. Many appreciate the fresh, clean feeling it leaves. Some users find the taste distinctive due to the baking soda.

Packaging

75ml tube

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Sodium Bicarbonate, Sodium Fluoride (Peroxide-free)

Customers appreciate the focus on enamel protection alongside the whitening effects. Many find it effective for sensitive teeth due to its gentle yet powerful cleaning action. The fresh feeling and long-lasting cleanliness are frequently highlighted benefits.

Packaging

125ml tube

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Sodium Bicarbonate, Sodium Fluoride (Peroxide-free)

This 'complete care' variant is praised for its all-around dental benefits, including basic whitening, fresh breath, and deep cleaning. Users find it to be a reliable everyday toothpaste that helps maintain oral hygiene and a brighter smile. The mint flavour is generally well-liked.

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Sodium Bicarbonate (0%)

Customers praise Arm & Hammer Baking Soda as versatile, affordable, and effective for multiple household uses beyond cooking.

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Carbamide Peroxide (35%)

Most users report significant whitening results within a week, though experiences with gum comfort and the bulky tray design are mixed.

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Carbamide Peroxide (35%)

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Carbamide Peroxide (35%)

Customers report fast visible whitening results with minimal sensitivity, though some experience dispensing issues.

Packaging

100ml tube

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Potassium Citrate / Sodium Monofluorophosphate / Hydrated Silica (Peroxide-free)

This toothpaste is well-received by individuals with sensitive teeth, as it helps to alleviate discomfort while providing a moderate whitening effect. The taste is generally well-liked, and it leaves a clean mouthfeel. Some wish for a stronger whitening result.

Packaging

100ml tube

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Activated Charcoal / Sodium Monofluorophosphate (Peroxide-free)

Consumers frequently praise its effectiveness in removing surface stains and leaving teeth feeling clean and polished. Many appreciate the fresh feeling and the visual appeal of the black paste, though some find it can be messy to use due to its colour.

Packaging

100ml tube

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Hydrated Silica / Colloidal Gold / Sodium Monofluorophosphate (Peroxide-free)

Users generally report a gentle whitening effect and a luxurious clean feel. The taste is often highlighted as pleasant. While effective for surface stains, some users do not see dramatic whitening results for more significant discoloration.

Packaging

100ml tube

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Blue Covarine / Hydrated Silica / Sodium Monofluorophosphate (Peroxide-free)

Consumers often note an immediate optical brightening effect due to the blue covarine technology, making teeth appear whiter. It's praised for stain removal and a fresh taste. However, the optical effect is temporary, and true whitening is more subtle.

Reviewers are largely positive, praising effective dry mouth relief and moisturizing benefits with few complaints.

Packaging

75ml

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Arctic Lichens, ActiluX® (Peroxide-free)

This is often praised for the 'instant white' optical effect provided by its blue formula, giving a cosmetically brighter look immediately after brushing. While the long-term whitening is subtle, users find it effective for daily stain management without causing sensitivity. Many purchase it repeatedly for the instant brightening boost and fresh feeling.

Packaging

14 strips (7 treatments)

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O₃X (Active Molecular Oxygen) (Peroxide-free)

Users generally find these peroxide-free strips effective, easy to apply, and comfortable to wear without causing tooth sensitivity. Many see a noticeable whitening effect after the 7-day course, although some feel the results don't match peroxide-based alternatives, especially given the price.

Packaging

75ml

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Arctic Lichens, Papain (Peroxide-free)

This daily toothpaste is well-regarded for its cleaning power and ability to remove surface stains from things like coffee and tea. Most users see it as a maintenance product that helps keep teeth bright rather than a transformative whitener. Its fresh taste and gentle formula are frequently mentioned positively.

Packaging

50ml toothpaste + LED mouthpiece

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ActiluX® (Peroxide-free)

Reviews are mixed, with many users reporting a gradual, subtle whitening effect rather than a dramatic one. It's often praised for being gentle and not causing sensitivity, but some find the whitening results minimal for the effort involved with the LED light.

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Lactoperoxidase (0%)

Most users appreciate the non-abrasive formula and noticeable brightening, though some find the process slightly messy compared to strips.

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Nano-Hydroxyapatite (0%)

Reviewers are largely positive about reduced sensitivity, whitening, and natural formula, with few complaints.

Reviewers are largely positive about sensitivity reduction and whitening effects, though some report shipping and customer service issues.

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Hydrogen Peroxide (1.5%)

Most users appreciate the combined benefits of immediate breath freshening and gradual whitening, though some find the delivery system inconsistent.

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Sodium Bicarbonate

Most users appreciate the toothpaste for its pleasant flavour and gentle whitening effect, though some feel the brightening results are quite subtle.

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Carbamide Peroxide (5.25%)

Reviewers are largely positive about quick whitening results and minimal sensitivity, with high ratings averaging 4.9 stars.

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Charcoal (0%)

Reviewers are largely positive about the cleaning effectiveness and gum health benefits of BURST sonic toothbrush heads.

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PAP+ (0%)

Reviewers praise gradual whitening and sensitivity-free results, with high ratings and ease of use.

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Hydrogen Peroxide (5%)

Reviewers report gradual whitening with regular use and appreciate the fresh feel, though results are modest and the blue-tint effect is largely temporary.

Packaging

75ml

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Hydrated Silica, Optical Brighteners (Peroxide-free)

This toothpaste is considered a good, affordable daily option that provides a clean feeling and a temporary lift in brightness due to its foaming action and optical particles. However, users should not expect genuine, lasting whitening as it primarily works by removing light surface stains and creating a short-lived visual effect.

Packaging

2.5ml

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Hydrogen Peroxide (<0.1%)

Consumers often praise the pen for its convenience and simplicity of application before bed, with many reporting no gum or tooth sensitivity. While some users notice a minor improvement in shade over several weeks, a common feeling is that the whitening effect is negligible and not worth the cost or effort for deep-set stains.

Packaging

1 x 2.5ml Whitening Pen, 1 x LED Device & Charging Case

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Hydrogen Peroxide (<0.1%)

Users find the kit very easy to use as part of a nightly routine and appreciate that it generally does not cause tooth sensitivity. However, reviews are mixed on effectiveness, with many stating the results are very subtle and do not align with the '10 years of stains' marketing claim, making the high price point a common complaint.

Packaging

75ml

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Hydrogen Peroxide, Optical Brighteners (<0.1%)

Most users agree that this toothpaste provides an immediate visual brightening effect and leaves teeth feeling very clean, effectively removing daily surface stains. The main criticism is its extremely high price for a toothpaste, with many reviewers questioning its long-term whitening power beyond the temporary optical illusion.

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Hydrogen Peroxide (3%)

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Stannous Fluoride (0%)

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Hydrogen Peroxide (3%)

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Hydrogen Peroxide (2%)

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Sodium Hexametaphosphate (0%)

Reviewers largely praise visible whitening and cleaning results within days but some note higher price.

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Hydrogen Peroxide (10%)

Reviewers largely praise visible whitening results within a week and ease of use, though some note mild sensitivity.

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Sodium Bicarbonate

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Sodium Hexametaphosphate (0%)

Reviewers report visible whitening results and appreciate the fresh mint flavour, though effects are modest compared to professional treatments.

Packaging

e.g. 110g tube

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Sodium Fluoride, Hydrated Silica (Peroxide-free)

This is a daily-use toothpaste designed for stain removal and whitening maintenance rather than dramatic shade changes. Users find it effective at removing surface stains from coffee and tea and keeping teeth bright after a whitening treatment. It's often praised for its refreshing taste, but it will not produce the same level of whitening as peroxide-based strips or gels.

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Hydrogen Peroxide (5%)

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Stannous Fluoride

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Sodium Fluoride (0%)

Most customers praise its powerful stain removal and polishing effects, though some users find the flavour or texture slightly off-putting.

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Hydrogen Peroxide (2%)

Reviewers generally praise the fresh taste and gentle feel but mention limited whitening results.

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Hydrogen Peroxide (3%)

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Stannous Fluoride (0%)

Customers report effective whitening with visible results within days, appreciated for gentle enamel protection and pleasant mint flavour.

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Sodium Bicarbonate

Reviewers largely praise visible whitening results over 1-2 weeks with fresh mint taste, though some note gradual effects.

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Hydrogen Peroxide (6%)

Reviewers largely praise visible whitening results and ease of use, though some note temporary tooth sensitivity.

Packaging

28 strips (14 treatments)

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Hydrogen Peroxide (Approx. 6%)

Marketed towards users with sensitive teeth, this product offers a more gradual and gentle whitening experience. Most reviewers agree that it causes little to no sensitivity, making it a comfortable option. The trade-off is that the whitening effects are much more subtle and take longer to become apparent compared to other Crest strips.

Packaging

28 strips (14 treatments)

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Hydrogen Peroxide (Approx. 9.5%)

Glamorous White is a popular mid-range option that provides good whitening results for surface stains and daily discolouration. Users appreciate the 'Advanced Seal' technology which helps the strips adhere securely to the teeth. While sensitivity is still a common side effect, it's generally reported as being less intense than with the Professional Effects version.

Packaging

40 strips (20 treatments)

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Hydrogen Peroxide (Approx. 10%)

These strips are widely considered the gold standard for at-home whitening, delivering noticeable and significant results that many compare to professional treatments. However, they are well-known for causing moderate to severe tooth and gum sensitivity, which can be a deal-breaker for many users. The effectiveness is praised, but the discomfort is a very common complaint.

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Hydrogen Peroxide (10%)

Reviewers praise visible whitening results and ease of use, though some report tooth sensitivity as a drawback.

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Hydrogen Peroxide (10%)

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Stannous Fluoride

Customers report positive results for gum health and comfort, with most praising effectiveness within weeks and noting improved sensitivity.

Packaging

1 tube (25g), 1 wand applicator, 1 LED light

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Hydrogen Peroxide (Not publicly disclosed)

This product is a leave-on serum applied directly to the teeth, with an LED light used to boost results. Consumers love that it causes virtually no sensitivity and is very easy to just 'swipe on and go' without rinsing. Some users find the petrolatum-based texture feels a bit goopy or waxy on the teeth, and it is one of the more expensive options in the Crest lineup.

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Hydrogen Peroxide (null)

Reviewers report visible whitening results within one treatment, with praise for ease of use and minimal sensitivity, though some note results take longer than marketed.

Packaging

LED device + 3 x 3ml whitening pens

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PAP (Phthalimidoperoxycaproic Acid) (Peroxide-free)

This kit is praised for its convenience and quick application, with many users seeing initial results after a few uses. The combination of the gel and LED light is perceived as effective, though some wonder about the longevity of the results.

Packaging

14 treatments (28 strips)

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PAP (Phthalimidoperoxycaproic Acid) (Peroxide-free)

Consumers frequently report noticeable whitening after several applications, with many appreciating the ease of use and the fact that it's peroxide-free, leading to less sensitivity. Some users wish for more dramatic results.

Packaging

30g jar

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Activated Charcoal (Peroxide-free)

Users find this powder effective at buffing away surface stains for a brighter appearance. The natural ingredients are a plus for many, though the messy application and black residue are commonly mentioned drawbacks.

Packaging

75ml tube

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Calcium Carbonate, Silica, Sodium Bicarbonate (Peroxide-free)

Described as a good daily maintenance product, consumers find this toothpaste helps remove surface stains and keeps teeth feeling clean and fresh. While not providing dramatic whitening, it supports the results from other whitening products.

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Sea Salt (0%)

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Sodium Bicarbonate

Reviewers generally praise the natural formula and clean feel but note limited whitening results.

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Sodium Bicarbonate (0%)

Packaging

LED Light, Mouth Tray, 3x 3ml Gel Syringes

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PAP (Peroxide-free)

Consumers generally report positive results, noting visible whitening within a few days without the sensitivity associated with peroxide. The kit is considered easy to use and a good value. Some negative feedback mentions the mouthpiece being uncomfortable for smaller mouths and inconsistent battery life in the LED device.

Packaging

30g Tub

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Activated Charcoal (Peroxide-free)

Users find this powder highly effective for removing surface stains from coffee and tea, leaving teeth feeling exceptionally clean and smooth. The biggest and most frequent complaint is how messy the black powder is to use, getting on sinks and clothes. Some users also saw minimal whitening, suggesting it works best on extrinsic stains.

Packaging

2ml Pen

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PAP (Peroxide-free)

The pen is praised for its convenience, portability, and ease of use for quick touch-ups, especially while traveling. However, many consumers feel it's better for maintaining existing whiteness rather than achieving significant whitening on its own. Some also find it difficult to tell if the gel has been applied evenly across the teeth.

Packaging

28 Strips (14 Treatments)

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PAP (Peroxide-free)

Most users find these strips gentle on sensitive teeth and easy to apply for noticeable, albeit subtle, whitening. They are often praised as a good peroxide-free option, though some consumers report issues with the strips slipping or not adhering well to teeth, and a few experienced mild gum irritation.

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Hydrogen Peroxide (6%)

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Hydrogen Peroxide (6%)

Most users report professional-level whitening results with significantly less sensitivity than traditional kits, though technical reliability remains a common concern.

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Hydrogen Peroxide (6%)

Reviewers largely praise quick whitening results and minimal sensitivity, though some report lip irritation and gel waste.

Packaging

LED device, mouthpiece, 10 whitening vials (1.77ml each), GLO Lip Care

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Hydrogen Peroxide (6%)

Most users find the kit easy to operate and appreciate the lack of tooth sensitivity, which is a common issue with other brands. While visible whitening is a frequent positive comment, a number of reviewers feel the results are not as dramatic as professional treatments and find the price point to be quite high for the outcome.

Packaging

4 oz / 113g

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Potassium Nitrate, Sodium Fluoride (Peroxide-free)

This toothpaste receives positive feedback for its mild, pleasant mint flavor and its gentle formulation, which is suitable for sensitive teeth. It is primarily seen as a maintenance product to prolong the results of whitening treatments. The main point of criticism is its high cost compared to other whitening toothpastes on the market.

Packaging

2.95ml pen

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Hydrogen Peroxide (Not publicly disclosed)

This pen is highly rated for its convenience and portability, making it ideal for on-the-go touch-ups after consuming staining foods or drinks. Users agree it's effective for maintaining whiteness rather than achieving deep whitening. Some reviewers mention the taste is quite strong and that the product is pricey for its size.

Packaging

10 Vials (40+ applications)

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Hydrogen Peroxide (Reportedly 6% - 7%)

Consumers like the easy brush-on application directly from the vial and the pleasant minty taste of the gel. The formula is widely praised for not causing sensitivity. However, some users report difficulty in dispensing all of the gel from the vial and consider the refills to be expensive for the quantity provided.

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Activated Charcoal (0%)

Reviewers generally praise the cleaning and fresh feel but note mixed whitening results with some messiness and sensitivity.

Packaging

30ml pump bottle

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Colour correcting technology (violet dyes) (Peroxide-free)

This product receives praise for its ability to provide an instant, temporary brightening effect by cancelling out yellow tones, making it popular for use before an event. The primary complaint is that the effect is purely cosmetic, washes away very quickly, and that many users see no discernible difference in tooth colour at all.

Packaging

30g jar

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PAP+ (Peroxide-free)

Users often praise the powder for leaving their teeth feeling exceptionally clean and polished, noting it's effective at removing daily surface stains from coffee and tea. Criticisms frequently mention that it provides no more whitening than a standard toothpaste and that the powder format can be messy to handle.

Packaging

3 x 3ml Gel Syringes, 1 x LED Mouthpiece & Case, 1 x Shade Guide

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PAP+ (Peroxide-free)

Many users report positive results with noticeable whitening and no tooth sensitivity, praising the product's ease of use. However, a significant number of customers complain about slow shipping, unresponsive customer service, and seeing little to no whitening effect after completing the treatment.

Packaging

4ml pen

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PAP+ (Peroxide-free)

The pen is well-liked for its portability and ease of use, making it ideal for on-the-go touch-ups and for maintaining whitening results. However, many consumers feel the effect is too subtle or temporary for the price, viewing it more as a maintenance tool rather than a primary whitening solution.

Packaging

28 strips (14 treatments)

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PAP+ (Peroxide-free)

Consumers find the strips convenient for on-the-go use and appreciate the lack of sensitivity which is common with peroxide-based strips. While many see a gradual lightening effect, common complaints include the strips not adhering well to teeth and some users seeing no whitening results at all.

Packaging

4ml

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Light-reflecting pigments (Mica, Titanium Dioxide) (Peroxide-free)

This product is recognised as a purely cosmetic tooth gloss, like makeup for teeth, that provides an instant high-shine finish. Users like it for photos and events but widely report that the effect is extremely temporary, feels sticky on the teeth, and wears off very quickly.

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PAP+ (0%)

Packaging

1x LED Device, 1x Mouth Tray, 6x 6ml Teeth Whitening Pods

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PAP+ (Phthalimidoperoxycaproic Acid) (Peroxide-free)

Feedback for the kit is mixed; many are satisfied with the gradual, sensitivity-free whitening process and sleek design. Conversely, a significant number of users feel the kit is overpriced for the minimal or temporary results achieved, with some reporting issues with the LED device's durability.

Packaging

12g / 0.4 oz

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PAP+ (Phthalimidoperoxycaproic Acid) (Peroxide-free)

Customers appreciate how easily this powder integrates into their daily brushing routine for gradual whitening and stain removal. The primary complaints are that the powder format can be messy to handle and the whitening effects are gentle and cumulative rather than immediate or dramatic.

Packaging

28 strips (14 treatments)

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PAP+ (Phthalimidoperoxycaproic Acid) (Peroxide-free)

Most users report a positive experience, noting visible whitening without the tooth sensitivity often caused by peroxide-based strips. They are praised for being easy to apply. However, some customers state the results are less dramatic than traditional whitening strips and can be inconsistent.

Packaging

30ml / 1 fl oz bottle

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PAP+ (0%)

This product provides an instant but temporary cosmetic brightening effect by using purple pigments to counteract yellow tones. Many users enjoy the immediate boost for special occasions, while others find the effect too subtle or short-lived to be worthwhile.

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PAP+

Reviewers are mixed: some praise ease of use and gentle application, whilst others report results fade quickly and question value for money.

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Hydrogen Peroxide (null)

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Hydrogen Peroxide (null)

Customers generally report effective stain removal and a user-friendly experience, though feedback is somewhat limited to specific beauty platforms and professional endorsements.

Packaging

3 x 3ml PAP+ gel syringes, LED light unit, mouth tray

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PAP+ (Peroxide-free)

This version is popular with users seeking a peroxide-free option, with most confirming it causes little to no sensitivity. The whitening effect is generally described as more gradual and subtle compared to peroxide formulas. Some users were underwhelmed by the final results, expecting a more dramatic change.

Packaging

3 x 3ml syringes

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Carbamide Peroxide (35% (US Market Version))

These refills are seen as a cost-effective way for existing users to continue their whitening regimen. Most reviewers who liked the original kit are happy with the refills. The most common negative feedback relates to the gel's potency, either causing sensitivity or, for some long-term users, providing diminishing returns on whitening.

Packaging

3 x 3ml gel syringes, 1 LED light unit, 1 universal mouth tray, shade guide

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Carbamide Peroxide (35% (US Market Version))

Many users report noticeable whitening results within a few applications and find the kit straightforward to use. However, a significant number of reviews mention moderate to severe gum and tooth sensitivity, with some users experiencing uneven or patchy results and questioning the longevity of the LED device.

Packaging

2 x 2ml whitening pens

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Carbamide Peroxide (35% (US Market Version))

Consumers appreciate the pen for its convenience, particularly for on-the-go touch-ups and targeting specific stains between teeth. Reviews are mixed on effectiveness, with many seeing it as a maintenance tool rather than a primary whitening solution. Common complaints include a clumpy gel consistency and a medicinal taste.

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Hydrogen Peroxide (6%)

Most users appreciate the convenient application and find it effective for maintaining brightness, though results vary significantly between individuals.

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Phthalimidoperoxycaproic Acid (null)

Packaging

75ml tube

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Activated Charcoal, Sodium Fluoride (Peroxide-free)

Consumers find this toothpaste effective for surface stain removal and appreciate the fresh feeling. Many notice a brighter smile over time, though some remark on the messiness associated with charcoal toothpaste. It's often praised for its gentle whitening action without sensitivity.

Packaging

75ml tube

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Bromain, Papain (natural fruit enzymes), Sodium Monofluorophosphate (Peroxide-free)

This toothpaste is generally well-received for its ability to gently whiten teeth and remove stains, with many users reporting noticeable improvements in brightness. It's often recommended for those with sensitive teeth who want an effective non-abrasive whitening product. Some users, however, find the taste can be strong.

Packaging

7 sachets (14 strips)

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PVP, Hydroxypropyl Cellulose (Peroxide-free)

These strips are generally well-received for their ease of use and significant whitening results without causing sensitivity. Users often highlight the convenience and noticeable improvement in tooth shade. Some criticisms include the strips not always adhering perfectly, or the taste during application.

Packaging

75ml tube

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Potassium Nitrate, Bromain, Papain, Sodium Monofluorophosphate (Peroxide-free)

Customers praise this toothpaste for effectively addressing tooth sensitivity while also delivering whitening benefits. Many report a significant reduction in sensitivity after regular use, alongside a gradual brightening of their smile. It's considered a good option for those who previously found whitening products too harsh.

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Papain Enzyme (0%)

Most users report noticeable whitening results within weeks, though some find the price high compared to standard high-street brands.

Packaging

3 x 3ml gel syringes

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Hydrogen Peroxide / Carbamide Peroxide / PAP (customized) (Varies (up to 35% Carbamide Peroxide or Peroxide-free))

Feedback for the refills generally mirrors that of the main kit. Customers who are happy with the system find the refills to be a convenient and affordable way to maintain their results, while detractors continue to cite issues with the subscription service and formula effectiveness.

Packaging

3 x 3ml gel syringes, 1 LED mouthpiece, charging cable

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Hydrogen Peroxide / Carbamide Peroxide / PAP (customized) (Varies (up to 35% Carbamide Peroxide or Peroxide-free))

Reviews are mixed. Many users see noticeable whitening results with minimal sensitivity, especially for the price, while others complain about subscription model issues, poor customer service, and results not meeting expectations.

Packaging

2ml pen (approx. 15 treatments)

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Hydrogen Peroxide / Carbamide Peroxide / PAP (customized) (Varies (up to 35% Carbamide Peroxide or Peroxide-free))

Users find the pen very convenient for on-the-go touch-ups and for targeting specific stains. However, many feel it is less potent and provides less dramatic results than the full LED kit, with some finding application to be a bit messy.

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Hydrogen Peroxide (2%)

Reviewers praise the whitening effectiveness and gentle formula, with most noting results within 2 weeks and minimal mouth irritation.

Most users appreciate the effective plaque removal and the unique texture, though opinions are mixed regarding its specific whitening capabilities.

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Eucalyptol (0%)

Reviewers largely praise Listerine Healthy White mouthwash for effective whitening and fresh clean feel, with high recommendation rates.

Packaging

2.5ml

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Dead Sea Salt, Coconut Oil, Lemon Peel Oil (Peroxide-free)

The pen is praised for its convenience for on-the-go touch-ups and for being gentle on teeth. However, its whitening effect is reported as extremely subtle, making it more of a maintenance tool than a primary whitening solution. Several users also complain about the pen's dispensing mechanism being difficult to use.

Packaging

16 fl oz / 473 ml

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Dead Sea Salt, Coconut Oil, Xylitol (Peroxide-free)

Customers love that this mouthwash is alcohol-free and doesn't cause any burning sensation, leaving breath feeling fresh and the mouth clean. Some users find the oily texture from the coconut oil unusual or slightly off-putting, and most agree it does not provide noticeable whitening.

Packaging

3.75 oz / 106g

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Dead Sea Salt, Coconut Oil, Hydrated Silica (Peroxide-free)

This toothpaste is well-regarded for its natural ingredient list and for leaving the mouth feeling clean and fresh without harsh chemicals. It is seen as a good maintenance product to use alongside the strips, but on its own, its whitening power is considered very limited.

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Natural Oils (0%)

Reviewers praise natural formulation and whitening results, though tooth sensitivity during use is a notable concern for some.

Packaging

28 strips (14 treatments)

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Dead Sea Salt, Coconut Oil, Lemon Peel Oil (Peroxide-free)

Most users appreciate that these strips are gentle and do not cause the tooth sensitivity common with peroxide-based products. While many see a subtle, gradual brightening, a significant number of reviewers find the whitening effect to be minimal or non-existent compared to traditional whiteners.

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Sodium Bicarbonate

Reviewers are mostly positive about effective whitening and lack of sensitivity, though some dislike the texture and taste.

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Dead Sea Salt (0%)

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Activated Charcoal (0%)

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Carbamide Peroxide (6%)

Users generally praise the product for providing noticeable whitening results with a comfortable application process and minimal gum irritation.

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Activated Charcoal (0%)

Most reviewers appreciate the aesthetic design and pleasant flavour, though opinions on the actual whitening efficacy remain divided.

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Activated Charcoal (0%)

Most users appreciate the gentle whitening effect and pleasant taste, though some feel the results are more subtle than professional treatments.

Packaging

56 strips (28 treatments)

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Proprietary Botanical Blend (Peroxide-free)

The key selling point for consumers is the convenience of the strips dissolving without any messy residue to remove. While the minty flavour is well-liked, a significant number of reviews state that they saw little to no whitening effect, making the product feel more like an expensive breath freshener.

Packaging

30ml / 1.0 fl oz

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Colour Correcting Technology (Violet Dyes) (Peroxide-free)

This product receives highly polarized reviews based on its color-correcting principle. Some users are impressed with the immediate but temporary brightening boost it provides, making it ideal for a special event. However, a large number of consumers report seeing absolutely no difference, writing it off as an ineffective gimmick.

Packaging

119g / 4.2 oz

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Hydrated Silica (Peroxide-free)

Consumers frequently compliment the toothpaste's aesthetics, including the matte black tube and shimmery paste, as well as its refreshing but not overpowering mint flavor. While it is effective at surface stain removal and leaving teeth feeling polished, it does not provide deep whitening and is considered pricey for a daily toothpaste.

Packaging

LED Device, Magnetic Charging Base, Travel Case, 4 x Teeth Whitening Pens (2ml each)

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Carbamide Peroxide (Not publicly disclosed)

Reviews often praise the sleek, high-end design and the product's gentleness on sensitive teeth. However, many users report that the whitening results are very gradual or minimal for the high price point, with some finding the pen application process a bit clumsy.

Packaging

2ml / 0.07 fl oz

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Carbamide Peroxide (Not publicly disclosed)

This pen is popular for on-the-go touch-ups due to its chic packaging, pleasant vanilla mint taste, and ease of use. Most users see it as a maintenance product for preserving whiteness rather than a primary whitening tool, as the results are often too subtle for deep stains.

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Carbamide Peroxide (12.5%)

Reviewers are largely positive about fast visible whitening results within days but some note unpleasant taste.

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Carbamide Peroxide (35%)

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PAP+ (0%)

Packaging

28 strips (14 treatments)

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PAP+ (Peroxide-free)

Customers report these strips provide noticeable whitening results without the sensitivity commonly associated with peroxide-based alternatives. They are generally considered easy to apply, although some users mention they can slip on the teeth during the 30-minute treatment time.

Packaging

4ml Pen (30+ Applications)

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PAP+ (Peroxide-free)

Users value the pen's portability and precision for on-the-go touch-ups and targeting specific stains. While it is gentle and causes no sensitivity, some find it less effective for achieving significant, all-over whitening compared to strips or powders.

Packaging

30g Pot (6 Month Supply)

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PAP+ (Peroxide-free)

Most users find it effective at removing surface stains from coffee, tea, and wine without causing sensitivity. Many appreciate the fresh feeling after use, though some find the powder format messy and the taste slightly chalky.

Packaging

30ml Bottle

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V34 Colour Corrector Technology (Peroxide-free)

This product receives praise for its ability to provide an immediate, temporary brightening effect by counteracting yellow tones, making it popular for use before events. However, many users note that it is not a long-term whitening solution and the cosmetic effect disappears after eating or drinking.

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Pearl Powder (0%)

Most users appreciate the gentle approach to whitening but find the results less dramatic compared to peroxide-based alternatives.

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Sodium Bicarbonate (0%)

Most customers are pleased with the powder's ability to brighten smiles gradually, though some find the application process a bit messy.

Packaging

10 upper and 10 lower trays (10 treatments)

Active

Hydrogen Peroxide (6%)

Many users value the convenience of pre-filled trays and see noticeable, professional-level whitening results. However, a significant number of reviewers report moderate to severe tooth and gum sensitivity, and find the one-size-fits-all trays can be uncomfortable or provide an uneven fit.

Active

Carbamide Peroxide (15%)

Packaging

8 x 1.2ml syringes

Active

Carbamide Peroxide (10%)

This is a popular dentist-recommended strength, particularly for users with sensitive teeth or for overnight wear. While results are slower and more gradual than higher concentrations, users appreciate the significantly lower risk of sensitivity. It's seen as a gentle yet effective option for those prioritising comfort over speed.

Packaging

8 x 1.2ml syringes

Active

Carbamide Peroxide (16%)

Considered a gold standard by many for its powerful and even whitening when used with dentist-made custom trays. The PF (Potassium Nitrate and Fluoride) formula is praised for actively reducing sensitivity compared to other high-strength gels. The main drawback is the necessity of obtaining custom trays from a dentist, which adds significant cost and effort.

Packaging

133g tube

Active

Hydrated Silica (Peroxide-free)

This toothpaste is widely praised for maintaining whitening results after a professional treatment and effectively removing daily surface stains. Users enjoy its fresh taste and low-abrasion formula which is safe for daily use. However, it will not change the intrinsic colour of teeth and some find it expensive for a daily toothpaste.

Active

Carbamide Peroxide (15%)

Reviewers consistently praise Opalescence for effective whitening results and value, though some experience temporary sensitivity.

Packaging

473ml

Active

Hydrogen Peroxide (Less than 1%)

Users find this mouthwash helps prolong the effects of brushing and contributes to a brighter smile. The taste is generally well-received, and it's seen as a good addition to a whitening routine, though results are subtle.

Packaging

75ml tube

Active

Hydrated Silica (Peroxide-free)

Consumers generally find this toothpaste effective for surface stain removal and appreciate its fresh taste. Many report noticing a brighter smile over consistent use, though deeper whitening effects are not typically expected from a toothpaste.

Packaging

75ml tube

Active

Hydrated Silica (Peroxide-free)

This is a basic whitening toothpaste highly rated for its refreshing mint flavour and ability to clean teeth effectively. Consumers appreciate its affordability and consistent performance in maintaining a white smile.

Packaging

14 treatments (28 strips)

Active

Hydrogen Peroxide (6%)

These strips are praised for their significant whitening results, often comparable to professional treatments for many users. Application is generally easy, though some users experience temporary tooth sensitivity or gum irritation.

Reviewers praise noticeable whitening and gentleness on sensitive teeth, with few complaints reported.

Active

Stannous Fluoride (0%)

Packaging

50ml tube

Active

Sodium Bicarbonate, Hydrated Silica (Peroxide-free)

Designed specifically for stain removal from coffee and tea, this toothpaste receives good reviews from consumers who regularly consume these beverages. They often note its ability to prevent new stains and gradually lift existing ones, contributing to a whiter smile without harshness.

Packaging

50ml tube

Active

Hydrated Silica, Sodium Dodecylbenzenesulfonate (Peroxide-free)

Users find this product effective for everyday use to maintain a bright smile and remove daily surface stains. It's often praised for its gentle formula that doesn't cause sensitivity, and the fresh, clean feeling it leaves in the mouth.

Packaging

50ml tube

Active

Sodium Bicarbonate (Peroxide-free)

Consumers frequently praise its effectiveness in removing surface stains and providing a noticeable whitening effect with regular use. Many appreciate the fresh taste and smooth feel after brushing, making it a popular choice for daily stain prevention and maintenance.

Packaging

50ml tube

Active

Perlite, Sodium Bicarbonate (Peroxide-free)

This product is generally well-received for its ability to effectively tackle tougher stains from coffee, tea, and red wine. Users often report brighter teeth after consistent use, though some mention it took a while to see significant changes.

Active

Sodium Bicarbonate (0%)

Packaging

30ml / 1 fl oz

Active

Colour correcting pigments (CI 17200, CI 42090) (Peroxide-free)

Reviews for this product are highly polarized. Some users are pleased with the instant but temporary brightening effect it provides by concealing yellow tones, making it useful before an event. A significant number of customers, however, report seeing absolutely no difference and consider it ineffective.

Packaging

3 x 3ml Gel Syringes, 1 x LED Device, 1 x Mouth Tray

Active

PAP (Peroxide-free)

Many customers report noticeable whitening within a few applications and appreciate that it does not cause tooth sensitivity, a common issue with peroxide-based products. However, some users find the results to be less dramatic than traditional whitening methods and a minority report seeing little to no change in their tooth shade.

Packaging

30g

Active

PAP (Peroxide-free)

This powder is generally praised for its ability to remove surface stains from coffee and tea, leaving teeth feeling exceptionally clean and polished. It's often viewed as a strong maintenance product rather than a deep whitening solution. The main drawbacks cited by users are that it can be messy to apply and is not as effective on intrinsic, deeper stains.

Packaging

28 strips (14 treatments)

Active

PAP (Peroxide-free)

Users find the strips to be a convenient and mess-free way to whiten teeth, often reporting a gradual brightening effect without sensitivity. Common complaints include the strips slipping or not adhering perfectly to the teeth, and some users feel the whitening effect is too subtle for the price.

Packaging

3 x 2.4ml syringes (refill pack)

Active

Hydrogen Peroxide (6%)

As a dentist-dispensed product, DayWhite is praised for its fast-acting formula, with wear times as short as 30 minutes per day. Users find it achieves noticeable results quickly and is more convenient than overnight wear. Some users report more initial sensitivity compared to the NiteWhite carbamide peroxide formula.

Packaging

3 x 2.4ml syringes (refill pack)

Active

Carbamide Peroxide (16%)

This is a professional-grade treatment supplied by dentists for at-home use. Reviews consistently rate it as highly effective for achieving significant whitening results, often described as the 'gold standard'. The main drawback is temporary tooth sensitivity, although the inclusion of potassium nitrate and ACP technology helps mitigate this for many users.

Packaging

113g (4.0 oz) tube

Active

Hydrated Silica, Pentasodium Triphosphate (Peroxide-free)

This toothpaste is primarily viewed as a maintenance product after a professional whitening treatment rather than a whitening product in its own right. Consumers like it for preventing new stains from forming and for its gentle action on sensitive teeth. However, those expecting dramatic whitening results are often disappointed, as it only works on surface-level stains.

Packaging

2 customisable dental trays, 1x Accelerator 6ml, 1x Whitening Gel 13ml, 1x Whitening Toothpaste 14ml

Active

Sodium Chlorite (Peroxide-free)

Many users find this a very affordable entry point into teeth whitening, noting it is gentle and causes little to no sensitivity. However, results are often described as subtle and less dramatic than advertised, with some finding the process of using the trays and two-step gel system to be cumbersome.

Packaging

1x Whitening Gel 10ml, 1x Accelerator 4ml, 1x Neutralising Rinse 17ml, 1x an LED light, batteries

Active

Sodium Chlorite (Peroxide-free)

Reviews for the LED kit are quite mixed, with some users reporting noticeable whitening after completing the full two-week treatment period. Many find the multi-step process (apply accelerator, then gel, then use light, then rinse) to be time-consuming. While it's peroxide-free, some consumers still report gum irritation, and a common complaint is that the results don't match the 'up to 7 shades' claim.

Active

PAP (0%)

Most users are satisfied with the gentle whitening action for daily maintenance, though some find the brightening effects quite subtle.

Packaging

2.2ml pen

Active

PAP (Phthalimido-peroxy-caproic Acid) (Peroxide-free)

This pen is generally seen as a convenient tool for on-the-go touch-ups and maintaining a white smile, rather than a primary whitening product. Users appreciate its portability and ease of use for targeting specific stains. However, the whitening effect is widely considered to be very minimal and temporary, making it unsuitable for significant shade changes.

Packaging

28 strips (14 treatments)

Active

Not explicitly listed, non-peroxide formula (Peroxide-free)

The concept of dissolving strips is highly praised for its convenience, as there's no need to remove them after the short application time. However, a large number of users complain that the strips are difficult to apply correctly, tend to slide around on the teeth, and turn into a slimy gel that provides very minimal, if any, visible whitening.

Active

PAP (0%)

Reviewers praise Rapid White toothpaste for quick whitening and gentleness, with few sensitivity issues reported.

Active

Carbamide Peroxide (11%)

Reviewers praise fast visible whitening results and sensitivity-free performance, though some find strip fit and comfort issues problematic.

Active

Potassium Nitrate (0%)

Customers praise Sensodyne Rapid Relief for quick sensitivity relief, with many noting effectiveness within days.

Active

Potassium Nitrate (0%)

Reviewers largely praise reduced sensitivity and gentle cleaning, though some note limited whitening and taste issues.

Packaging

75ml tube

Active

Sodium Tripolyphosphate, Fluoride (Sodium Fluoride) (Peroxide-free)

Consumers generally appreciate this toothpaste for its gentle yet effective whitening capabilities, particularly noting its suitability for sensitive teeth. Many find it helps reduce sensitivity while subtly improving the brightness of their smile over time. The fresh mint flavour is also frequently mentioned positively.

Packaging

75ml tube

Active

Sodium Tripolyphosphate, Fluoride (Sodium Fluoride) (Peroxide-free)

Similar to the Fresh Mint variation, this toothpaste receives praise for being a good option for individuals with sensitive teeth looking for mild whitening. Users often report a clean feeling and a gradual improvement in tooth shade without irritation. Some highlight its effectiveness in stain removal.

Packaging

30g jar

Active

Activated Charcoal (Coconut) (Peroxide-free)

Consumers are divided on the effectiveness of the charcoal powder, with some reporting noticeable surface stain removal and a fresh feeling. Others express skepticism about its true whitening capabilities beyond basic cleaning, highlighting the messy application as a notable drawback. It's often seen as a natural alternative to chemical whiteners.

Packaging

1 LED light, 3 gel syringes, mouth tray

Active

Phthalimidoperoxycaproic Acid (PAP) (Peroxide-free)

Consumers generally report noticeable whitening results after consistent use, appreciating the convenience of the at-home kit. Some users, however, experienced mild sensitivity despite the peroxide-free formula. The kit is often praised for its ease of application and clear instructions.

Packaging

2ml brush-on pen

Active

Phthalimidoperoxycaproic Acid (PAP) (Peroxide-free)

This product is often purchased for on-the-go touch-ups and for reaching specific stained areas. Users generally appreciate its portability and ease of use. However, some consumers feel the results are less dramatic compared to the full kits or strips, and consistent reapplication is necessary for maintenance.

Packaging

14 treatments (28 strips)

Active

Phthalimidoperoxycaproic Acid (PAP) (Peroxide-free)

Many consumers find these strips effective for achieving a brighter smile without the hassle of trays or lights. The adhesive quality of the strips receives mixed reviews, with some finding them easy to apply and others reporting slippage. Results are generally visible within 7-14 days of use.

Active

Hydrogen Peroxide (9.5%)

Reviewers generally praise quick whitening results and ease of use, though some note limited changes and device reliability issues.

Active

Hydrogen Peroxide (9%)

Reviewers are largely positive about quick whitening results and ease of use, though some report device malfunctions and underwhelming effects.

Packaging

30g tub

Active

PAP+ (Peroxide-free)

This product is praised for its ability to remove surface stains from coffee and tea, leaving teeth feeling very clean and polished, similar to a hygienist visit. The whitening is gradual, and some users dislike the messy application and medicinal taste compared to regular toothpaste.

Packaging

3 x 3ml Gels + LED Mouthpiece + Mouth Tray

Active

PAP (Peroxide-free)

Reviews are mixed. Many users report noticeable whitening results without sensitivity and find the kit easy to use, while a significant number of others see no difference after completing the treatment. Common complaints revolve around poor customer service and long delivery times.

Packaging

4ml

Active

PAP (Peroxide-free)

The pen is highly regarded for its portability and convenience, making it ideal for on-the-go touch-ups to maintain brightness. It is not considered a primary whitening tool for significant shade changes, and some find the gel application can be slightly uneven or difficult to control.