26 brands · 37 products
Home Teeth Whitening Brands Directory
Detailed product-level information for the leading at-home teeth whitening brands — including price, packaging size, active ingredients, peroxide strength, and what real consumers say.
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Type of whitening
Best for
Arm & Hammer
2 productsArm & Hammer Advance White Extreme Whitening Baking Soda Toothpaste
- Active
- Sodium Bicarbonate (0%)
Reviewers report visible whitening results and appreciate the gentle formula, though coverage is limited.
Visible whitening after consistent use, gentle stain removal, reasonable price, fresh mint flavour, suitable for sensitive teeth
Baking Soda Powder
- Active
- Sodium Bicarbonate (0%)
Customers praise Arm & Hammer Baking Soda as versatile, affordable, and effective for multiple household uses beyond cooking.
Effective deodorising, versatile for cleaning and laundry, good value in bulk, gentle and chemical-free
BlanX
1 productsUltra White Kit
- Active
- Lactoperoxidase (0%)
Most users appreciate the non-abrasive formula and noticeable brightening, though some find the process slightly messy compared to strips.
Noticeable whitening without sensitivity, innovative LED light technology, gentle on tooth enamel, pleasant taste
Bulky mouth tray design, inconsistent results for deep stains, requires daily commitment for impact
Boka
1 productsBoka Ela Mint Natural Toothpaste
- Active
- Nano-Hydroxyapatite (0%)
Reviewers are largely positive about reduced sensitivity, whitening, and natural formula, with few complaints.
reduces tooth sensitivity, improves whiteness, fresh mint taste, gentle and effective cleaning
some preservatives and surfactants, occasional taste and mouthfeel preferences
BURST
1 productsSonic Toothbrush Heads
- Active
- Charcoal (0%)
Reviewers are largely positive about the cleaning effectiveness and gum health benefits of BURST sonic toothbrush heads.
teeth feel cleaner, gums healthier with less bleeding, ultra-soft bristles for deep clean, easy replacement.
Cali White
1 productsCali White Vegan Whitening Kit
- Active
- PAP+ (0%)
Reviewers praise gradual whitening and sensitivity-free results, with high ratings and ease of use.
Visible whitening in 1-10 treatments, up to 8 shades brighter, gentle on sensitive teeth, simple to use, clear instructions
Mint flavour not to everyone's taste
Colgate
1 productsColgate Total Whitening Toothpaste
- Active
- Stannous Fluoride (0%)
Customers are highly satisfied, praising whitening effectiveness, fresh mint flavour, and cavity prevention with strong ratings around 4.7/5 stars.
Noticeably brighter teeth, fresh breath and mint flavour, gentle on sensitive teeth, good value for money, non-grainy texture
Crest
4 products3D White Brilliance
- Active
- Sodium Hexametaphosphate (0%)
Reviewers largely praise visible whitening and cleaning results within days but some note higher price.
visible whitening in a few days, teeth feel cleaner after first use, fresh minty taste, gentle gradual whitening
higher price, no flip-top cap, requires consistency for results
Crest 3D White Brilliance Teeth Whitening Toothpaste
- Active
- Sodium Hexametaphosphate (0%)
Reviewers report visible whitening results and appreciate the fresh mint flavour, though effects are modest compared to professional treatments.
Noticeable whitening within days, pleasant mint taste that isn't overpowering, good texture and cleaning action, effective stain protection with regular use
Results are surface-level only, not as dramatic as professional whitening, requires consistent twice-daily brushing for best results
Crest 3D White Diamond Strong Teeth Whitening Toothpaste
- Active
- Sodium Fluoride (0%)
Most customers praise its powerful stain removal and polishing effects, though some users find the flavour or texture slightly off-putting.
Noticeable stain reduction, strengthens enamel, leaves teeth feeling smooth, effective for coffee drinkers
Slightly medicinal taste, perceived as a smaller tube size, can cause mild temporary sensitivity for some
Crest 3D White Whitening Therapy Enamel Care Toothpaste
- Active
- Stannous Fluoride (0%)
Customers report effective whitening with visible results within days, appreciated for gentle enamel protection and pleasant mint flavour.
Visible whitening within days, gentle on enamel without sensitivity, pleasant mint flavour, teeth feel clean after brushing
Some prefer flip-top cap packaging, peroxide taste noted in other variants of the range
Dr. Brite
2 productsDr. Brite Whitening Sea Salt Toothpaste
- Active
- Sea Salt (0%)
Most users appreciate the natural ingredient profile and pleasant flavour, though opinions on the actual whitening efficacy remain divided.
Gentle on sensitive teeth, refreshing peppermint taste, clean ingredient list, non-gritty texture
Subtle whitening results, higher price point, difficult to squeeze from tube, limited availability
Effervescent Tablets
- Active
- Sodium Bicarbonate (0%)
Customers appreciate the convenience and gentle formula, though many find the whitening results more subtle compared to traditional strips.
Mess-free application, no tooth sensitivity, travel-friendly packaging, pleasant taste
Slower whitening results, tablets sometimes crumble, higher price point for quantity, requires consistent daily use
Hello
1 productsHello Activated Charcoal Whitening Toothpaste
- Active
- Activated Charcoal (0%)
Reviewers generally praise the cleaning and fresh feel but note mixed whitening results with some messiness and sensitivity.
Refreshing mint taste, cleaner smoother teeth, natural ingredients, enjoyable for kids
Messy black paste, potential sensitivity, gritty texture, minimal whitening
Hismile
2 productsHismile PAP+ Teeth Whitening Strips
- Active
- PAP+ (0%)
Reviewers are mixed: many praise ease of use and sensitivity-free formula, but several report results fade quickly and question value for money.
Easy and discreet application, thin and invisible strips, no tooth sensitivity reported, some users see repeated purchases as worthwhile
Whitening effects last only one day, expensive relative to results achieved, not comparable to peroxide-based alternatives for lasting results
V34 Colour Corrector Serum
- Packaging
- 30ml / 1 fl oz bottle
- Active
- PAP+ (0%)
Full ingredients
Glycerin, Aqua/Water, Sorbitol, Hydrated Silica, Xylitol, Polysorbate 80, Cellulose Gum, Mentha Piperita (Peppermint) Oil, Phenoxyethanol, Sucralose, Tetrasodium Pyrophosphate, CI17200/D&C Red No. 33, CI42090/FD&C Blue No.1, Ethylhexylglycerin
This product provides an instant but temporary cosmetic brightening effect by using purple pigments to counteract yellow tones. Many users enjoy the immediate boost for special occasions, while others find the effect too subtle or short-lived to be worthwhile.
Instant visual brightening, pleasant taste, easy to use
Effect is temporary, doesn't permanently whiten, some users see little difference
Janina
1 productsUltra White Toothpaste
- Active
- Papain Enzyme (0%)
Most users report noticeable whitening results within weeks, though some find the price high compared to standard high-street brands.
Effective on coffee and tea stains, low-abrasive formula, pleasant flavour, visible brightness after regular use
Higher price point, bulky packaging, slow results for deep intrinsic staining
Listerine
1 productsWhitening Mouthwash
- Active
- Eucalyptol (0%)
Reviewers largely praise Listerine Healthy White mouthwash for effective whitening and fresh clean feel, with high recommendation rates.
noticeable whitening effect, fresh taste, clean mouth feel, reduces stains and fights germs
Lumineux
2 productsLumineux Whitening Kit
- Active
- Natural Oils (0%)
Reviewers praise natural formulation and whitening results, though tooth sensitivity during use is a notable concern for some.
Noticeable whitening results, enamel-safe formula with essential oils, gentle on sensitive teeth, quick 30-minute application, straightforward process
Tooth sensitivity reported by some users during treatment, strips can be fragile and fall apart if handled carelessly, leaves thick residue requiring extra brushing, requires 30-minute wait before eating or drinking
Oral Essence
- Active
- Dead Sea Salt (0%)
Reviewers praise Lumineux Oral Essentials for gentle whitening and sensitivity-friendly formula, though results are subtle and short-lived.
gentle on sensitive teeth, no peroxide and gum-friendly, easy to apply strips, nice taste without burning
subtle whitening after one week, short-lasting effects, strange mouthwash flavor and texture, no progress guide
Luster
1 productsCharcoal Powder
- Active
- Activated Charcoal (0%)
Most users appreciate the immediate polishing effect and surface stain removal, though many find the application process exceptionally messy compared to traditional pastes.
Noticeable removal of surface coffee and tea stains, leaves teeth feeling exceptionally smooth, natural ingredient list, cost-effective jar size
Extremely messy black powder residue, difficult to rinse from gums and sink, abrasive if used daily, polarising earthy taste
Moon
2 productsMoon Oral Care Magic Foaming Charcoal Toothpaste
- Active
- Activated Charcoal (0%)
Most reviewers enjoy the unique foam texture and pleasant flavour, though opinions on the actual whitening efficacy of this charcoal formula remain mixed.
Fresh minty taste, innovative foaming sensation, non-gritty texture, stylish packaging aesthetic
Subtle whitening results, messy black residue in sinks, higher price point than standard toothpaste, some desire stronger stain removal
Oral Brightening Powder
- Active
- Activated Charcoal (0%)
Most users appreciate the gentle whitening effect and pleasant taste, though some feel the results are more subtle than professional treatments.
Noticeable stain removal, refreshing peppermint flavour, non-abrasive texture, easy to incorporate into daily routines
Results take several weeks to appear, messy powder application, less effective on deep discolouration, high price point
MySweetSmile
1 productsMySmile Whitening Kit
- Active
- PAP+ (0%)
Reviewers largely praise visible whitening within a week with no sensitivity, though coverage is limited.
noticeable whitening after first use, 3-4 shades lighter in a week, gentle on teeth, easy 10-minute sessions
NuPearl
1 productsNuPearl Natural Whitening Kit
- Active
- Pearl Powder (0%)
Most users appreciate the gentle approach to whitening but find the results less dramatic compared to peroxide-based alternatives.
Noticeable stain removal for smokers, gentle on sensitive teeth, pleasant mild flavour, naturally derived ingredients
Slower results than chemical whiteners, powder application can be messy, gritty texture, inconsistent whitening on deeper stains
OneSpaWorld
1 productsWhitening Powder
- Active
- Sodium Bicarbonate (0%)
Most customers are pleased with the powder's ability to brighten smiles gradually, though some find the application process a bit messy.
Effective surface stain removal, noticeably smoother teeth, pleasant flavour profile, non-abrasive feel
Powder can be messy to use, requires consistent daily application, results vary based on starting shade
Parodontax
1 productsParodontax Clean Mint Daily Fluoride Toothpaste
- Active
- Stannous Fluoride (0%)
Reviewers praise Parodontax Clean Mint for improving gum health and reducing bleeding, with acceptable mint taste.
reduces bleeding and sore gums quickly, soothes sensitive gums, decent mint taste, leaves teeth feeling clean
Pearl Drops
1 productsRapid White
2 productsRapid White Daily Whitening Toothpaste
- Active
- PAP (0%)
Most users are satisfied with the gentle whitening action for daily maintenance, though some find the brightening effects quite subtle.
Effective at removing surface stains, pleasant minty flavour, non-abrasive on sensitive gums, leaves teeth feeling clean
Results take several weeks to appear, less effective on deep discolouration, some find the formula too runny
Whitening Toothpaste
- Active
- PAP (0%)
Reviewers praise Rapid White toothpaste for quick whitening and gentleness, with few sensitivity issues reported.
Noticeable whitening after first use, up to 1.5 shades brighter instantly, no tooth or gum sensitivity, removes stains from coffee and wine
Tooth gloss in kits often skipped, requires consistent use for best results
Sensodyne
2 productsSensitive Pro-Relief
- Active
- Potassium Nitrate (0%)
Customers praise Sensodyne Rapid Relief for quick sensitivity relief, with many noting effectiveness within days.
Provides rapid sensitivity relief in 60 seconds to 3 days, effective for sensitive teeth and gums, leaves teeth feeling clean, freshens breath with mint taste
Sensodyne Pronamel Gentle Whitening Toothpaste
- Active
- Potassium Nitrate (0%)
Reviewers largely praise reduced sensitivity and gentle cleaning, though some note limited whitening and taste issues.
reduces tooth sensitivity, leaves teeth clean and smooth, foams well with little product, gentle on enamel
limited whitening effect, taste not preferred by all, no bleaching action
Supersmile
2 productsEnamel Safe Strips
- Active
- Calprox (0%)
Reviewers praise ease of use and minimal sensitivity, though effectiveness varies; some report noticeable whitening whilst others see limited results.
Easy application, dissolves quickly with minty taste, causes little to no sensitivity, convenient for travel or bedtime use
Inconsistent whitening results for some users, strips may rip or dissolve prematurely during application, higher price point
Supersmile Professional Whitening System
- Active
- Calcium Peroxide (0.1%)
Reviewers praise whitening effectiveness and lack of sensitivity, though some find the premium price unjustified for results.
Noticeable whitening over time, no tooth sensitivity reported, fresh taste, effective plaque control, good for maintenance
High cost relative to results, expensive compared to alternatives, limited visible whitening for some users
TheraBreath
1 productsTheraBreath Fresh Breath Whitening Toothpaste
- Active
- Sodium Chlorite (0%)
Most users are highly satisfied with the long-lasting breath freshness and gentle whitening, though some find the texture and price off-putting.
Effective breath neutralisation, mild non-burning flavour, gentle on sensitive teeth, stain-fighting properties
Higher price point, thin consistency compared to standard pastes, whitening results take time to appear
Tom's of Maine
1 productsTom's of Maine Simply White Toothpaste
- Active
- Zinc Citrate (0%)
Most customers appreciate the natural ingredients and gradual whitening effects, though opinions are divided on the paste's consistency and flavour.
Noticeable stain removal over time, pleasant mild mint flavour, contains no artificial sweeteners, refreshing mouth feel
Thin and runny texture, slower results than chemical whiteners, some users dislike the absence of traditional foaming agents
White American
1 productsWhite American Coconut Charcoal Powder
- Active
- Activated Charcoal (0%)
Reviewers praise the natural formula and gentle polishing action, though coverage is limited and some question value for money.
Fine, lump-free powder, natural ingredients, gentle polishing without harsh chemicals, reported whitening results, quick delivery and good packaging
Limited independent review coverage, one reviewer questioned value compared to cheaper alternatives, concerns about recommending the product